For many Canadians, the Internet has become a supplement to traditional retail shopping more than a substitute. In 2007, 43% of Canadians logged on to do research on products, or to “window shop.” Of these window shoppers, a majority (64%) reported that they had subsequently made a purchase directly from a store.
Source: www.statcan.gc.ca
eCommerce sales have grown 28% since 2006, while total retail sales have grown by only 3% over the same time period.
Source: www.comscore.com